For repeat business in the retail industry, it is critical that you make a good first impression.
From the minute customers walk into your store, you want them greeted by a salesperson and wowed by your merchandise displays. Customers who receive top hospitality and see a vibrant, clean store will come back and tell others about your business.
The goal is to acknowledge customers but without smothering them. In addition, you want them to feel as if they have space to move around yet have plenty of options for merchandise. It might take a little trial and error to get the display right, but once you do, customers will feel excited and welcomed rather than overwhelmed. Using appropriate store fixtures is essential.
Impactful Displays
The fixtures in your Vancouver store will have a lot to do with the experience that your customers have, especially the new customers. For this reason, you want to use the right displays according to the type of store and merchandise. In other words, the displays should be of high quality while coordinating with and complementing your business.
- Quality – To some degree, the quality of store fixtures is more important than the style. After all, displays of poor quality will look cheap and also pose the risk of merchandise falling, being damanged or even a customer being hurt. Therefore, plan to invest a little bit of money in top-quality displays.
- Prominent Displays – As part of making a good first impression, you will also need to consider which merchandise should take center stage. As experts explain, it is the first 1,000 square feet of your store that customers will browse within the first 10 seconds, so it has to be impressive. For this, you can check out what top competitors are doing, conduct research online, or bring in a professional consultant.
- Floor and Window Displays – When setting your retail store up for success, you want to pay as much attention to both floor and window displays. Too often, people will spend a great deal of time and effort creating a powerful window display but then slack off for the store itself. With the right store fixtures in Edmonton, your customers will have a seamless experience as they move from the outside to the inside.
